
Clever.. i like the art direction, particularly that the white on the black background makes the milk feel rich and when i think of lactose free milk i think water, so this spot fixes that!
Euro RSCG Bangkok
Euro RSCG Bangkok
This had to win all kinds of shit, the vault door closing so funny! I have no clue if this a good company or not but RSCG did a great job with this spot!
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