Advertising Agency: Latinworks, Austin, USA Creative Director: Alejandro Egozcue Art Director: Judd Oberly Copywriter: Michael Page Illustrator: Bonnie Hofkin Published: February 2008 Latinworks is know for there spanish advertisements, but i like these spots for x-games. There funny and simple, ya maybe there a little vulgar! But i think its collage hummer and is that not there target market? Im guessing it is, there gutsy and great good job Latinworks.
http://www.effie.org/winners/showcase/2007/1238 SWEET WORLD CLOROX, THE CLOROX COMPANY DIESTE HARMEL & PARTNERS GO TO THE LINK TO SEE THE VIDEO - I think these spots are great, the get across the point fast and effectively. I also like that the spots are in spanish but it is fine because its a visual solution. This is what a would look likes to a kid so disinfect with clorox!
180 Amsterdam - Adidas as we know 180's first account, and its nice to see them doing great work for them still. The art direction is superb, it makes you feel like your in the moment viscerally and with lines like "He's the speed, you're the bump" there clever. They make me feel what soccer is about, or what they want me to feel from football!
Avertiser: PONY Brand name: CASUAL FOOTWEAR Agency: GOODBY SILVERSTEIN & PARTNERS Country: USA The two spots are great they really address why you would want to ware casual footwear, with a creative visual solution. In one you where it not because it is unfashionable or not hi fashion but for confront and in the other you where it for fun. Ya i agree the two ads are somewhat edgy, but it fits the brand personality and it works.
Released: January 2001 Advertiser: UNITED NATIONS Agency: TBWA\ Simply WOW, this spot speaks for itself, some time just getting the facts out is the best way to get the idea across, truly powerful. Advertiser: Sony PlayStation 2 Title: Welcome Agency: TBWA\, Madrid I really like visual solutions if you cant tell yet and this is another good one! If you cant read it the word is "welcome", i don't think its necessary for the ad but it is and it doesn't bother me, maybe you didn't even see it. but its a fun way to get across the idea of gaming for everyone or anything.
Title: Trumpet Agency: DDB Brasil - love this print spot from Brazil, simple creative visual solution, its saying we are fast, caring, and can ship just about anything.
DDB Barcelona - ok ya i have no clue what they are saying and i wish i did, but i really like this one because of how outrages it is. I mean how did they come up with that idea to sell a Polo VW!
The advert titled ZAMBONI was done by BBDO NEW YORK advertising agency for FUSION POWER RAZOR (Procter&Gamble company) in USA. It was released in the March 2008. Business sector is Fast Moving Consumer Goods. This is another great visual solution for a non traditional spot, its saying Gillette Fusion is as smooth as glass with out saying anything.
Ogilvy & Mather Bangalore India - I really like this spot for a few reasons. First off its not in English but it dose not have to be to understand it. Second off it's candy how do you sell that. But they have found a creative way, come on iv never seen someone use a ATM to sell candy.
Ogilvy & Mather London - a recurring theme in both the spots is how bla the product is but that didn't stop them from coming up with a creative way to sell it. This spot is hilarious, ok yea this wouldn't fly in the states probubly, but what a great way to sell detergent that makes your shirts softer!
clemenger bbdo sydney - What i love about this spot is that it does not show you depression it lets you feel depression. Altho the path it takes of showing that idea with doodles is inspired. Boiling it down to the feelings that way on people, and then recreating it metaphorically thats why this spot is creative.
clemenger bbdo sydney - I really like the Thredbo spot i think its funny and it get across the idea of it being a fun place to be quick and humorously. Im sure some people might be appalled by advertising yet again, and cry what would you think if it was the other way around? But who cares there obviously not the target market. I think its fun and creative, perhaps a little rip off of Vegas but its on the other side of the world so ill let it slip.
This Target Ad is on of my favorites not just because it crosses the boundaries of art and advertisement but also it is retail. Its not very often that you see a example of retail advertisement thats is not covered in coupons and slashed prices, packed into a grid format. Although i think art thinks outside of the box as well as great advertising, thats not what makes this piece great. It looks like more than an ad, it has a passion behind it that shines throughout.
You can see that 3 of my 5 are car commercials, and i really don't know why maybe because there is so many of them, not to mention mostly bad or cheesy like those obama look a like Kia commercials. I really like the Honda choir commercial not because, ya its crazy to see a group of people making all the sounds for a car. But Because it starts of by saying this is what a honda feels like, and the commercial really portrays every day driving environment that are way cooler because your in a honda. Thats a really simple and kinda dumb message but the medium that give it to you in makes you feel like its more than a rainy day or on your way to work at 5am. As for the z4 painting commercial, i picked it for a really simple reason. I was in Munich this summer and i saw the actual canvas at the BMW museum, and like a pollock painting, it had depth and power and for some reason that i cant explain i loved it. As Honda Accord COG Commercial, all you have to say is its REAL! The ad took a week of shooting, three months of prep and 6mill to complete! But thats not really what amazed me about this peace. It is without question Performance art and as testimony to it Honda recouped the money spent almost immediately with Free viewing (like youtube).
This playstation ad is art to me as well because it is inspiring, i was working in are office and i was watching the ad agin before i wrote about it. Once it finished my roommate leaned over and told me, thats a really cool ad. He had not seen the ad just heard it, and i reply yea its for the PS2. He did not believe me, but thats kinda whats cool about this one! Why dose it matter who its for art can be inspiring for just being itself!
